Flappy Fish, an ecommerce store for pet supplies, faced the challenge of establishing itself in a highly competitive market. To overcome this, the store used a combination of marketing strategies, technology, and customer satisfaction to build a successful online presence.

The problem was to attract and retain customers in a market saturated with pet supply stores. To solve this, Flappy Fish utilized SEO and social media to increase visibility and reach a larger audience. The store also utilized email marketing to engage with customers and provide them with exclusive offers.

The solution was to create a user-friendly website that would stand out from the competition. Flappy Fish used WordPress and Elementor to build a visually appealing and easy-to-navigate website, optimized for performance. The store also used analytics tools to track website performance and customer behavior, allowing for continuous improvements to the user experience.

Problem: We Buy Cars Australia, a leading car buying service, was facing challenges in promoting their brand and attracting new customers. Despite having a strong reputation in the industry, their online presence was not effectively reaching potential customers and converting them into sales.

Solution: To tackle these challenges, a comprehensive digital marketing strategy was implemented. A high-converting landing page was designed and developed to improve the online presence and user experience of the website. This was accompanied by targeted social media ad campaigns and SEO optimization to increase visibility on search engines. The marketing team was also reorganized and trained to delegate work effectively and develop a collaborative approach to campaigns.

Result: The implementation of these strategies resulted in a significant increase in online traffic and sales for We Buy Cars Australia. The landing page generated high conversion rates, while the social media ad campaigns and SEO optimization helped to improve the company's online visibility and reach a wider audience. The training and reorganization of the marketing team led to a more efficient and effective approach to client work, further boosting the company's performance.

Problem: Mr Hoodlinings, a hoodling business in the automotive industry, was looking to increase their online visibility and reach their target audience effectively through digital marketing.

Solution: To address this challenge, I was brought on to manage their social media advertising campaigns and optimize their Google My Business listing.

Key Strategies Implemented:

Developed a media plan and executed the strategy to reach the target audience through social media platforms.

Worked with internal and external partners to review and get sign off on the paid media brief.

Conducted keyword research and wrote compelling ad copy to attract potential customers.

Confirmed key performance indicators (KPIs) with internal partners to measure the success of the campaigns.

Analyzed campaign performance data and provided insightful analysis to improve future campaigns.

Developed specialized market research by analyzing clients and competitors' websites to assist sales associates and clients in developing business and advertising strategies.

Created and managed an online presence and reputation for Mr Hoodlines through social media, search engine optimization, and Google Analytics.

Result: The social media ad campaigns and optimized Google My Business listing helped Mr Hoodlines reach their target audience effectively, leading to an increase in their online visibility and generating more leads. The market research and performance analysis provided valuable insights to improve future campaigns and drive business growth.

As a Shopify Liquid Coding expert and Account Manager at Azul Collective, a corporate clothing ecommerce store, I was tasked with improving the company's online presence. The company was facing a challenge of a lack of standardization in their design and development processes.

To solve this problem, I took the initiative to be a passionate champion for design and development standards. I worked closely with the team to develop software components that met the quality and architectural standards agreed upon. This included documenting and implementing unit tests, scripts and test harnesses to ensure that our software was up to par.

My expertise in the industry allowed me to work on complex projects with tight timelines, providing subject matter expertise and developing appropriate software documentation. I consulted across multiple projects and supported my team in the implementation of software systems and applications by providing case support and documentation.

The optimization of the e-commerce store was a success. The changes made to the store's design and functionality had a positive impact on the customer experience and increased the conversion rates. The Shopify Liquid coding improved the store's loading speed and made it more user-friendly.

Project DJ was inspired by the world of international touring DJs, and their NFT project aimed to bring something unique to the metaverse on the Ethereum blockchain.

Problem: Project DJ needed to create a strong online presence to launch their NFT project and attract potential investors. The team was struggling to create a landing page that effectively conveyed the concept and potential of their project, as well as generate leads for their marketing efforts.

Solution: I began by thoroughly researching the NFT space and studying the competition. I then worked with the Project DJ team to craft a landing page that effectively communicated their concept and vision, highlighting the uniqueness and potential of the project.

I also created a comprehensive marketing plan that included targeted social media advertising, SEO optimization, and email marketing campaigns. The marketing plan was designed to build awareness, generate leads, and create excitement around the launch of the NFT project.

ITS VIP is a company that offers customers the opportunity to turn their regular credit cards into metal luxury credit cards. The company approached me to build a Shopify store for them to showcase and sell their products.

Problem: ITS VIP needed an e-commerce platform that would help them reach their target audience and showcase their products effectively. The company was looking for a platform that would be user-friendly, secure, and easy to manage.

Solution: I recommended Shopify as the e-commerce platform for ITS VIP. Shopify is a robust and user-friendly platform that offers a variety of features, including customizable themes, secure payment gateways, and easy product management.

I started by setting up the Shopify store, including customizing the theme, setting up payment gateways, and adding products to the store. To ensure that the store was easy to navigate, I organized the products into categories and added product descriptions and images.